The BWB Brand Builder

Building a brand while you’re also building a career and a life can feel like a lot. The BWB Brand Builder was created to make it easier. This guided workbook helps you move from “I have ideas” to “I have a clear, strategic brand plan” — one that actually fits the season you’re in.

Whether you’re launching something new, pivoting an existing brand, or finally bringing structure to the business you’ve been running on vibes, this guide walks you through every essential part of your brand.

You’ll work through:

• your brand’s purpose, message, and positioning

• who you serve and the transformation you help them create

• your unique process, framework, or experience

• the offers, ideas, and opportunities that support where you’re going next

What’s Inside

• A page-by-page digital workbook that walks you through each step

• Easy-to-follow prompts, exercises, and brand-building templates

• Guidance to turn your ideas into a clear, compelling, and aligned brand plan

• Built-in support from Imani, your AI brand strategist, to help you refine your thinking as you go

Note: You can access Imani by creating a free ChatGPT account at https://chatgpt.com.

Who This Is For

• Women building a brand alongside a full life (career, family, business, or all three)

• Entrepreneurs who want a DIY approach to brand clarity and positioning

• Creatives, coaches, and service providers who need structure, language, and direction

No more guessing. No more scattered notes.

Just a grounded, step-by-step plan to help you build a brand that works — on paper, online, and in real life.